It’s early October and some stores are already adorned with festive decorations reminding us that it’s nearly time for the “season of giving”. This is a great time to make decisions about how you are going to thank clients that have supported your business this year. Presenting clients with a corporate gift is a great way to show that you have not only noted their support, but that you also value their relationship and loyalty.
Appreciation builds your brand, your relationships and ultimately, your business.
There’s a lot of advice out there on how corporate gifts can benefit your business. But today we’re keeping things simple with five homemade tips from the Soapbox team.
1. Show your heart
Choosing the most effective gift can be a little tricky. Even if you know your client well, you may not know their personal taste in gifts. You can side-step this problem by giving a gift related to a popular social or environmental cause. Apart from making a positive contribution to the cause, the gift will also contribute to your business’ image as a socially responsible business – a business with heart.
Our range of locally produced beaded bracelets is a great example of socially responsible gifts. Not only are the bracelets fashionable and affordable but proceeds from each sale goes towards local employment creation plus one of four worthy causes. The four bracelets available are:
- Save the Rhino: helps raise awareness and funds for rhino conservation and relocation
- Save the Earth: raises awareness and funds to conserve and protect our beautiful planet
- Feed South Africa: helps feed the hearts, minds and tummies of poverty-stricken communities
- I am Literacy: supports the improvement of literacy across SA
2. More than just a token
Apart from giving a token gift that supports a good cause, you can also show that you business is environmentally aware by giving an eco-friendly gift.
Soapbox is continuously adding environmentally friendly gifts to our catalogue and our clients love them! The most popular items are those made of recycled materials or renewable energy sources such as the solar powered cell phone charger and bamboo computer accessories.
You can take this theme a step further by wrapping the gifts in newspaper or recycled paper with beautiful ribbon and a recycle symbol sticker to trim it off. This presentation will definitely make for a memorable gift and will inspire some conversation about the giver.
3. When it comes to class
When your goal is to really impress your client (or even a competitor), you’ll need to choose a gift with an extra touch of class.
In these cases you can never go wrong with high end designer gifts. We offer beautiful office or home ware ranges by local designers Carrol Boyes and Diana Carmichael. Or how about genuine leather travel bags from the Gary Player range. The options are endless and we are here to help you make the right choice.
4. Show appreciation throughout the year
Tokens of gratitude at appropriate times throughout the year show that you are aware of the relationships that make your business successful. No matter how big or small, these tokens show people how much you value them and their contributions on any day.
A business, like all individuals and families, has significant dates on their business calendar that can be used to show your appreciation to clients. It could be the anniversary of your establishment, a special landmark in your relationship with the client or a milestone that signifies a success to your business. Mark these dates in the calendar and use them to acknowledge clients that helped you get to these points.
5. Plan ahead
Don’t forget to add a line item to your 2014 budget for appreciation. Take into account your acknowledgement plan for the next year and budget for each occasion. Planning ahead also gives you an opportunity to buy in bulk while the pre-festive season specials are available. Give us a call to find out how you can take advantage of bulk deals.
In fact we would like to help you with every aspect of your choice. There’s always a reason to give, but the wrong gift can cause more harm than good. Take the headache out of making the right choice by letting us help you with your selection – at no extra cost.
So with these five tips behind us, we leave you with one last surprise.
Stand a chance to win
One of our favourite suppliers, Barron, has released a holiday gift guide with exclusive ideas for the end of year season. Barron is giving Soapbox clients a chance to win a trip for two to Mauritius, as well as loads of other great prizes. All you need to do is ask us for a copy of the Barron Holiday Gift Guide. You can do this by emailing us at firstname.lastname@example.org or give us a call on 012 804 0066. And then follow the instructions on the guide. Who knows – Santa may be bringing one of you an early Christmas gift this year.
And while you’re waiting to hear the results of the competition we can use our years of experience to help you source, fresh thoughtful and memorable gifts for your business.
After all, there is always joy in giving.