Empowering Women – Dressing for Success

If you are a woman you know that not-so-exciting feeling of waking up in the morning thinking to yourself, “What am I going to wear today”?

With Women’s Day 2013 right around the corner, we at Soapbox thought we’d do our bit for the empowerment of women by giving a few tips on how to dress for success in the work place. After all, we believe that if you look good, you ultimately feel good and when you feel good it empowers you to perform better.

One of the best tips we can give you is to keep to the KISS principle: Keep It Simple and Sophisticated. Generally dark colours give an impression of authority whilst bright colours on the other hand convey friendliness. Lighter colours such as khaki are more casual than navy, gray or black.

These clothing attires could also be considered by women for a more professional look:

  • Tailored Clothing – Investing in a few quality outfits that interpret your company image pays off by giving you a professional image and also conveys authority.
  • Patterns & Colours – Don’t mix and match patterns too much. When attending your business meetings you want to make a statement about your business, not your passion for colour.
  • Pants & Suits – Pantsuits are a great investments, not only  can you dress them up for your meetings but also allow a woman to dress down one notch for casual days.
  • Shirts & Sweaters – If you want to be taken seriously in the work place, rule number one is: No Cleavage. Blouses that are fitted should match your outfit. Also, make sure your shirt is not see-through.


If you are a company owner or manager, you can take the image of your company into your own hands by introducing a corporate dress code and/or uniforms. The advantages for your company have been well documented:

Earlier this year Soapbox shared information about  a study by JD Powers and Associates which  found that 74% of  business buyer respondents and 72 % of individual consumer respondents said that they would prefer to use a service where employees were wearing uniforms. “Employees in uniform increase my confidence in their ability to do their jobs.” Whereby fifty-five percent expressed a greater sense of trust.


Soapbox is a supplier of Barron Corporate Wear

It therefore stands to reason that you can enhance the trust and confidence your staff inspires by introducing a dress code/uniforms. It might just give you that slight edge needed to win that big contract.

Soapbox can help dress you for success; all you need to do is visit our website soapboxpromo.co.za  or call us on 012 804 0066 today for any corporate clothing or branding needs.