The SA Economy: Be part of the Solution

Be part of the solution in the South African Economy

With the budget speech just days away and the election coming up in May, many South Africans are worried about the state of the economy. A recurring theme seems to be that of job creation and most economists agree that economic growth and job creation goes hand in hand.

The SMME (small, medium and micro-enterprise) sector of the economy plays a vital role in the creation of jobs. The National Development Plan predicts that by 2030 SMMEs will generate 90% of the 11 million new jobs aimed for.

By becoming a franchisee and a small business owner, you can be part of the solution for the South African economy. Franchising is an industry that continues to grow in South Africa despite the tough economic climate the country finds itself in.

According to 2017 FASA research, South Africa has 845 franchise systems which together contributed R587 billion or 13.3% to the country’s overall GDP. This is testament to the huge impact franchising has on the national economy.

Franchising’s biggest contribution to the economy is job creation. Franchises employ some 343000 people, 20000 of which are employed by franchisors while the rest are employed by franchisees. Furthermore, franchising businesses are more likely to succeed than start-ups.  Two in three franchisors have been in business for more than ten years, and a further 17% for between six and ten years. This can be attributed to the fact that consumers trust franchise brands. Even through a recession, consumers still remain loyal to franchises. A franchise model allows peace of mind to the consumer of having a similar experience as they had at another location of that franchise.

You don’t have to start big to make a difference. If you’re looking to enter the economic sphere in a manner that yields satisfactory results without the huge risk, then franchising is your best bet. With a Soapbox franchise you can create jobs for two or three people and even more as your business grows. Measured against the staggering unemployment rate in South Africa, it may seem like a drop in the bucket, however it will make a huge difference in the lives of those two or three employees and their families.


3 Reasons why you should quit your job in 2019

quit your job


We can’t think of a better time than now for you to put your heart and soul into something you’ve always wanted to do. Whether you like it or not, your day job could be what’s standing in the way of you pursuing your dream of starting your very own business. Soapbox offers you the opportunity to become a successful franchisee, allowing you the freedom of running your own business without the high risks and challenges that come with a full-on start-up.

Quitting your job to start a franchise may seem daunting, but it’s pretty simple with Soapbox! Here are the 3 reasons why you should quit your job in 2019:

  1. You become the boss of your own time.

Being stuck in a 9-5 job is a wasteful way to be spending your time! Venturing into a business you are passionate about often gives you full autonomy of your time. Buying into a franchise such as Soapbox means you can decide what it is you want to do, when you want to do it and how you want to do it.

  1. You’ll never get rich from a job – A Soapbox franchise is your ticket to multiple streams of income.

Branching out into different streams of income requires that you have major capital. But not with Soapbox – we have affordable options available. Buying into our franchise is a great way to run a business that ultimately works for you at the end of the day. The great income you get from our franchises is exactly what you need to start your journey towards becoming a millionaire!

  1. You get to live your passion.

If you are passionate about running your own business but aren’t quite ready to build a start-up from scratch, then franchising is your best and most fulfilling option. The Soapbox Group offers franchises to people who are ready to pursue their passion in the business of branding and corporate gifting. You get to live your passion of running a business, with a little less risk and a whole lot more success!

Contact us and start living today!
Phone Mias on 082 992 0024 or email for more information.

The Humble Cup of Coffee has Infinite Branding Potential


Coffee Culture has taken the world by storm. It has spilled out from the streets and straight into the office environment. Companies have realized the importance of treating their clients and employees to a good cup of coffee.

There are endless benefits to promoting Coffee Culture in the office.

Not only does it boost creativity and productivity because of the caffeine fix it provides, but it also makes for a more laid-back and social environment during meetings.

Capitalizing on Coffee Culture in the office and using it as a tool to market and communicate brand messages can do wonders for your company. Because coffee is a universal drink loved by billions around the world, it makes for a great vessel to successful brand communication.

Why not give some of these branding tips a try:

  • Brand coffee mugs or flasks for employees to carry around, branded with a motivational quote to get them moving!
  • Use branded coffee mugs during meetings to show commitment.
  • Be on your client’s mind first thing in the morning! Gift them with a branded coffee flask with your company logo and a quirky phrase like “Rise and Shine Baby!

Furthermore, having brand messages placed on everyday office items such as coffee mugs makes for good internal communication. We often forget that our employees are first and foremost our brand ambassadors. They need to be fully knowledgeable on the brand so they can accurately portray it to customers.

At Soapbox, we have loads of fun, amusing and trendy coffee accessories, mugs, flasks and plungers. Get creative with personalized messages and your company logo. Who would have thought that something as simple as coffee could be just the tool you need to talk to your internal and external company stakeholders?

So, where is your Coffee Culture?

To see our wide range of coffee mugs, click here