Sealing that deal on the golf course

Why business happens on the golf course – and why your appearance could help you seal the deal.

Golf Shirts

Look your best on the course with Barron Golf shirts.

For as long as business and golf have crossed paths, the golf course has been considered the place where real business deals are made. Traditionally it was men who had the pleasure of networking on the course but these days quite a few female executives take to the greens with a view of building their business relationships and brand.

But what is all the fuss about the so called “green boardroom”?

Why on earth would golf be considered a non-negotiable skill for CEOs and Executives across the globe? It’s quite simply really. There are very few equal opportunities that allow you to spend three to four hours with a potential customer or business partner to build a solid relationship. Almost everything you need to know about a person’s true character and business potential can be learnt during a game of golf.

The way a golfer approaches the game speaks volumes about their approach business and life in general.

Would you sign a deal with a player who kicks their ball out of the rough for a better lie? Or who shaves a few strokes off their scorecard to improve their overall position? Players who throw their golf clubs would probably not accept a business challenge with much grace.

On the other hand, players who abide by the golfing etiquette most likely display the same level of sophistication in business. Executives get a sense of a player’s integrity, sportsmanship, mannerisms and personality on the course. It soon becomes clear if you’re playing with the type of person you would be willing to trust in business or not.

Not just a game for men

Golf is a skill that’s fast becoming a necessity for women in business. The game often puts you in the right place with the right people, not only in your own business circles but also in the business community as a whole. Women who build good contacts on the golf course can leverage off these networks to benefit their own business.

Women have an even better chance to impress players on the course. Men know how difficult it is to break into the traditionally male dominated game and they tend to show a great amount of respect for women who can hold their own in the game.

Protect your brand on the course

If your business is represented on the golf course, then it will be worth your while to double check that you’ve covered all the angles needed to create a good impression. The best place to start is with your business’ golfing gear.

Golf is one of the few sports that has maintained a sense of pride in its uniform. Players who arrive wearing shoddy golf wear create the impression that they don’t honour golfing etiquette. Does this sound a bit harsh? Look at it from a business perspective. How is an employee viewed when they don’t make an effort to dress according to company standards? Since golf is synonymous with business, the wrong outfit may just cost you that contract.

Dress to impress

Make sure your team shows up with gear that says “I take this game as seriously as I take a business deal”.

Avid golfers can tell at a glance what type of player they’re up against simply by looking at the outfit. For example

  • Your golf shirt should have a slightly longer tail in the back to keep your shirt from being un-tucked when you move.
  • Golf pants don’t have cuffs. Any player who has ever spent time in a sand trap will tell you that cuffs trap dirt.
  • Both men and women golfers who want a more formal and professional look will wear a leather belt with their pants.
  • Hats are an important part of a golfing uniform. They help keep the glaring sun off a players face to improve vision during a swing. Baseball style caps are popular with men while women prefer golf visors to prevent messy hair. Broad brimmed hats are also a popular choice for both men and women who prefer more protection from the sun.

Your team’s golf outfit will not only create a favourable first impression, but it will also affect their comfort, movement, confidence and ultimately game play on the day. So it is really important to evaluate your golf uniform and make sure that it is both functional and fashionable.

When a serious golfer sees your brand embroidered on high quality golfing gear it tells them that you take golfing etiquette and golfing relationships seriously.

Brand. Brand. Brand.

Now throw the power of branding behind the power of style and you’ll have the ultimate combination. Your team can create a winning impression before they even tee off if they are given the right gear for the job.

Take the time to review your team’s golfing wardrobe. Look at your existing gear from the perspective of fellow golfers and what they might be reading between the lines. Over and above improving your golfing uniform, be sure to brief your team about the potential impact of their behavior and appearance before they represent your business on the course.

The combination of an impressive golf uniform and a well prepared team will go a long way in creating brand recognition and cementing good relationships.

Let us help you win them over

It’s because we understand how important golf is to your business that we supply over 400 styles of golf shirts for men and women. We also take the greatest pride in branding your golfing attire so that your team can put their best foot forward.

And, as always, we’d love to help you make the best choice for your brand and your budget. Give us a call on 012 804 0066 or email your requests to sales@soapboxpromo.co.za .

It’s our business to make your business look its best – both on and off the golf course.

To your golfing (and business) success

Your friends at Soapbox

Ps. This video shows how NOT to do it… but it’s good for a laugh

5 Tips to show your clients that you value them

Corporate Gift GivingIt’s early October and some stores are already adorned with festive decorations reminding us that it’s nearly time for the “season of giving”. This is a great time to make decisions about how you are going to thank clients that have supported your business this year. Presenting clients with a corporate gift is a great way to show that you have not only noted their support, but that you also value their relationship and loyalty.

Appreciation builds your brand, your relationships and ultimately, your business.

There’s a lot of advice out there on how corporate gifts can benefit your business. But today we’re keeping things simple with five homemade tips from the Soapbox team.

1. Show your heart

Choosing the most effective gift can be a little tricky. Even if you know your client well, you may not know their personal taste in gifts. You can side-step this problem by giving a gift related to a popular social or environmental cause. Apart from making a positive contribution to the cause, the gift will also contribute to your business’ image as a socially responsible business – a business with heart.

Rhino Bracelet

SOUTH AFRICA’S #1 SELLING RHINO BRACELET
R6.50 from the sale of each bracelet is used in the protection and relocation of rhinos. RHINO FORCE supports the International Union for the Conservation of Nature (IUCN) principle of trans location to save a species from extinction.

Our range of locally produced beaded bracelets is a great example of socially responsible gifts. Not only are the bracelets fashionable and affordable but proceeds from each sale goes towards local employment creation plus one of four worthy causes. The four bracelets available are:

  • Save the Rhino: helps raise awareness and funds for rhino conservation and relocation
  • Save the Earth: raises awareness and funds to conserve and protect our beautiful planet
  • Feed South Africa: helps feed the hearts, minds and tummies of poverty-stricken communities
  • I am Literacy: supports the improvement of literacy across SA

2. More than just a tokenBamboo Mousepad and Mouse set

Apart from giving a token gift that supports a good cause, you can also show that you business is environmentally aware by giving an eco-friendly gift.

Soapbox is continuously adding environmentally friendly gifts to our catalogue and our clients love them! The most popular items are those made of recycled materials or renewable energy sources such as the solar powered cell phone charger and bamboo computer accessories.

You can take this theme a step further by wrapping the gifts in newspaper or recycled paper with beautiful ribbon and a recycle symbol sticker to trim it off. This presentation will definitely make for a memorable gift and will inspire some conversation about the giver.

3. When it comes to class

When your goal is to really impress your client (or even a competitor), you’ll need to choose a gift with an extra touch of class.

In these cases you can never go wrong with high end designer gifts. We offer beautiful office or home ware ranges by local designers Carrol Boyes and Diana Carmichael. Or how about genuine leather travel bags from the Gary Player range. The options are endless and we are here to help you make the right choice.

4. Show appreciation throughout the year

Tokens of gratitude at appropriate times throughout the year show that you are aware of the relationships that make your business successful. No matter how big or small, these tokens show people how much you value them and their contributions on any day.

A business, like all individuals and families, has significant dates on their business calendar that can be used to show your appreciation to clients.  It could be the anniversary of your establishment, a special landmark in your relationship with the client or a milestone that signifies a success to your business. Mark these dates in the calendar and use them to acknowledge clients that helped you get to these points.

5. Plan ahead

Don’t forget to add a line item to your 2014 budget for appreciation. Take into account your acknowledgement plan for the next year and budget for each occasion. Planning ahead also gives you an opportunity to buy in bulk while the pre-festive season specials are available. Give us a call to find out how you can take advantage of bulk deals.

In fact we would like to help you with every aspect of your choice. There’s always a reason to give, but the wrong gift can cause more harm than good. Take the headache out of making the right choice by letting us help you with your selection – at no extra cost.

So with these five tips behind us, we leave you with one last surprise.

Stand a chance to win

One of our favourite suppliers, Barron, has released a holiday gift guide with exclusive ideas for the end of year season. Barron is giving Soapbox clients a chance to win a trip for two to Mauritius, as well as loads of other great prizes. All you need to do is ask us for a copy of the Barron Holiday Gift Guide. You can do this by emailing us at sales@soapboxpromo.co.za or give us a call on 012 804 0066. And then follow the instructions on the guide. Who knows – Santa may be bringing one of you an early Christmas gift this year.

And while you’re waiting to hear the results of the competition we can use our years of experience to help you source, fresh thoughtful and memorable gifts for your business.

After all, there is always joy in giving.

Your friends at Soapbox