The business of being a Mom and running a successful business

Raising a child is hard, but it is empowering. Motherhood can make you feel like you can accomplish anything. Being an entrepreneur is somewhat similar to raising a child – both take up a lot of your time, energy, dedication and money. However, when your 9 to 5 job proves to be not so accommodating to motherhood as it should be, you may start to realise that becoming a Mompreneur may be the best decision for you and your family.

No one knows exactly when being a “Mompreneur” became a real thing, but mothers supplementing or contributing to the family income (or even being the sole breadwinner) in one way or another, dates back to Biblical times. I remember my own mother baking delicious treats which she sold at the local home industry shop. My grandmother used to make pretty dresses for the ladies in her home town, all while raising a family. Then came Women’s Liberation. Burning bras and smashing glass ceilings became the aspiration of many young women and being a career woman was painted as the ideal image of success. But history has not been kind to women in this regard. Those who chose a career were judged for not being present in their children’s lives and those who stayed at home were judged for having no ambition.

Enter the “Mompreneur”: a mother who stays home with her kids AND starts a business from home. The goal of the mompreneur is to create a business that allows her flexibility to meet her children’s needs while serving as an outlet for her creative and intellectual abilities. With this in mind, many moms try to turn a hobby or craft into a business. But, if you want to make a decent income, you need to start a serious business. This is by no means an easy feat and doing it alone can be daunting.

Why not partner with a business that gives you all the support you need to build a lucrative business and allows you the flexibility to spend time with your children?

Not all franchised businesses will allow you this level of flexibility, however being a Soapbox Franchisee allows moms (and dads) to stay at home and run a successful business in a R5 Billion Rand industry.

Nothing grows in your Comfort Zone

Have you ever wondered why you can’t seem to move forward? You have a dream of owning your own business but somehow you let opportunity pass you by time and time again. Chances are that you are stuck in your comfort zone.

In theory, “Stepping out of your Comfort zone” sounds like a relatively easy thing to do. But the truth is that taking that next step does not guarantee you the success or the growth that you crave.

The reason for this is that between the comfort zone and the growth zone, there are two more zones that you need to conquer:

  1. The Fear Zone
    Fear is often the biggest reason for why people retreat back into their comfort zone. Although fear is a natural and essential part of growth, it is sometimes limiting. It can leave you uncomfortable and possibly discouraged. Overcoming that fear requires support and reassurance that you are headed in the right direction.
    That’s what Soapbox can do for you.
    If you start your own business as a Soapbox Franchisee, you can be assured that you will always have the backup of an experienced team. You can be assured that while you build your own confidence, you will have the confident support of a team with more than 12 years’ experience AND you will have access to a business coach with many years of experience.
  2. The Learning Zone
    Once you’ve moved past fear, you begin to enter the learning zone- which is the most progressive.  Acquiring the knowledge and skills needed to run your own business can be painful and costly. Learning by trial and error can result in costly mistakes. And often you just don’t know what you don’t know – you can’t find the answers because you don’t even know what the question is. We are here to make the learning zone a little easier for you.
    As a Soapbox franchisee you will receive intensive training in all aspects of running your business. After training, you will still have access to the accumulated knowledge of 12 years in the industry. Help is just a phone call away.

Being a Soapbox Franchisee puts you one step ahead of the rest. You’ll have a supportive team and the necessary resources behind you that’ll make stepping out of your comfort zone that much easier, with a lot less risk.

Environmentally responsible gifts are the gifts that keep on giving:

4gift ideas that wont harm the environment

Taking the conscious step to lead a more environmentally friendly lifestyle reaps huge benefits not only for you, but for future generations as well.

22 April is Earth Day and we all have to do our bit for the environment. What many don’t realise is that there are small ways you can incorporate eco-conscious practices in your life that will make the biggest difference. A creative way you can do so is through your gift giving.

Below are gift ideas that will bring smiles to your loved ones’ faces while doing little to no harm to the environment.


Choose gifts made from renewable or recycled materials

Make sure the gift itself is fully recyclable and is made from renewable or recycled sources such as notebooks from recycled paper or items made from bamboo.


Don’t over-package – rather use re-usable packaging

Conventional wrapping paper contributes to dubious amounts of global waste. Furthermore, the amount of (fossil-fuel generated) energy and transport involved in producing gift-wrapping paper, not to mention the fact that paper is made from trees, makes it a total waste of valuable resources. The trick is in finding creative wrapping paper alternatives. Package gifts in re-usable shopper bags, bandanas or even a scarf, towels, blankets and baskets. Old newspaper, maps or art projects can be decorated and used for gift wrapping.


Give practical gifts for daily use and with lasting value

Gift your loved ones with things that they will use repeatedly instead of gifts that will be chucked into the bin after one use. Gifts such glass or metal water bottles, clothing items, mugs and quality pens and umbrellas, make for the perfect re-usable gift.


Give gifts that help the receiver to reduce their impact on the environment

Choosing gifts that encourage your loved ones to live a greener lifestyle make for the greatest gifts! The more people engage in eco-friendly practices, the better. Shop for gifts like solar-charged power-banks, and solar-powered lamps and torches.

Being environmentally conscious is not as hard as people make it out to be. You can incorporate it into the smallest activities and still make a significant change.

Soapbox has a wide variety of environmentally responsible gifts your friends and family will appreciate. Making those closest to you happy with gifts is now equally beneficial to the earth in which we live. Visit to shop our extensive range of ecological gifts.

7 Sad reasons why people give up on their dreams


Our childhood memories often involve the dreams we wanted to pursue as adults. In your youth the dream seemed achievable and within reach, and it probably is, but with age and life experiences comes a dwindling sense of hope and wonder. Fast forward to years later, you have most likely put that dream behind you and have opted for practicality and security over passion and purpose. While you have an undying desire to go after your dreams, there is always internal and external voices that leave you hesitant to follow through.

Below are seven reasons why people tend to give up on their dreams.

  1. They fear being judged by those they care about

Following your passion later on in life is sure to raise a lot of eyebrows from the people around you. They might find it irrational and even irresponsible to leave your stable job to pursue a lifelong dream. Sensing judgment and pushback from your loved ones for entering a new chapter in your life is sure to leave anyone feeling discouraged.

  1. They give others the power to influence their decisions

Most of our decisions are easily influenced by the people with whom we surround ourselves. Due to the fear of what people might say or think of you, we often make decisions that’ll make our loved ones more accepting and comfortable instead of making decisions that will make us truly happy.

  1. They fail once – and never try again

Failure is an inevitable part of life. As much as we try to avoid it, it still manages to pop up every once in a while, to make us better than before. Many people are left so discouraged, demotivated and even embarrassed by their failures that they choose to let the dream go all together.

  1. They don’t learn how to discipline themselves

Achieving your goals takes a lot of discipline and focus. If you aren’t disciplined throughout your journey of pursuing your dreams, you will easily get side-tracked, making you lose focus of what’s important.

  1. They would rather settle for short-term rewards

The journey to achieving your dreams is sometimes long and tiresome but a combination of consistent work and effort will yield mega results in the future. People are often looking for a quick buck and don’t have the patience to see the seeds of their hard work come to fruition. This leaves them frustrated and demotivated if they don’t see significant results within a short-term period leading them to give up.

  1. They refuse to be flexible and adjust

The journey to your dreams is a winding road full of sharp turns and obstacles. If you want to succeed, then you need to be able to adjust and be flexible to successfully navigate your way around challenges. People who aren’t willing to adopt this approach are less likely to succeed and more likely to give up.

  1. They fear going it alone and having no support

The possibility of not having your loved ones fully support you on your journey is sad and frightening. The pain of feeling alone and not knowing if you are on the right path is enough to push any one into giving up on their dreams.

When you become part of the Soapbox Franchise family you will never feel like you’re going it alone! Soapbox offers support on all fronts. They also give you a tried and tested business model increasing your chance of success, making the road to your dreams less daunting.


Re-Usable Water Bottles: How To Make A Healthy Choice For You, Your Family And The Environment

It is a well-known fact that drinking lots of water is an integral part of a healthy lifestyle. In recent years many questions arose about the quality of tap water and many people turned to bottled water. Bottled water, while being a safer choice for drinking water, greatly increases the amount of single use plastic that ends up in landfills or in the ocean.

Best practice is to buy water in large reusable containers and use re-usable water bottles to refill and drink from.

With so many products on the market, how do you choose the right water bottle for you and your family?

There are 3 main categories of water bottles on the market:

  1. PlasticDW-7014

BPA-free plastic water bottles pose a couple of great features as they are:

  • Inexpensive
  • Light weight
  • Shatter-resistant
  • Usually dishwasher safe.

All the features make it the perfect water bottle for those who are always on the go and lead active lifestyles. However, if not taken care of properly, re-usable plastic bottles can become a breeding ground for bacteria.

2. Glass

Glass remains triumphant in the bottles’ category. Glass bottles make for the best re-usable water bottles because of the following:

  • Easily sterilised
  • Offers “purity of taste”
  • Durable
  • Recyclable
  • It doesn’t leach chemicals as some plastic bottles do

While glass water bottles may be the best, they do tend to be heavy and breakable making them the least practical for children, and fitness enthusiasts.

3. Metal

Bottles made from stainless steel come in a wide variety of sizes and bottles and are a great option if glass bottles pose a safety issue.

  • Easily sterilised
  • Durable
  • Double walled versions keep water cooler for longer
  • Heavier than plastic but lighter than glass

It is important to note that some people don’t like the feel of metal to their lips and say that it gives water a metallic taste.

To find your ideal water bottle click here.


4 Reasons why people stay in jobs they hate


If the mere thought of Mondays and waking up for work makes you cringe, then it’s safe to assume that you hate your job. We often ignore our need for transformation in our careers because the concept of change is one that is frightening and filled with uncertainty- all of which could be considered an inconvenience when you’ve gone on to find comfort in your misery. People would much rather stay in their secure yet unfulfilling jobs than to embark on the seemingly terrifying journey of change.

In the early 1960’s David Gleicher created the formula for change. This formula was later simplified by Kathleen Dannemiller and presented in 1992 as such:

D x V x F > R

i.e. Dissatisfaction (with the status quo) x Vision (of future possibilities) x First Steps (towards change) > Resistance (to change)

Coincidentally, the above-mentioned factors of change can be related to the reasons why people stay in jobs they hate. The dissatisfaction in your current job must be just enough for you to make a change. Sure, you’re certain that you want to leave your job but what do you envision yourself doing outside of it? Taking the first step is often the hardest and can demotivate people to leave their unhappy work environment; and the obstacles you might face along the way and the fears you have to overcome seem too taunting to bare- all of which play a role in you staying in an uninspiring space.

1. Dissatisfaction

Your dissatisfaction with your current job or circumstance must be enough to bring you to action. If your dissatisfaction is such that you complain about it, but do nothing, change is not likely to happen.


Often people’s dissatisfaction is great enough, but they have no vision of what they want to do in their careers. They cannot visualise what the alternative to their current circumstance can be. In the absence of such a vision, any action is directionless and will not amount to the desired change. The Soapbox Franchise Group not only provides you with a clear vision of what it is like to be your own boss and owning your own business, we also provide you with a clear plan of how to achieve this.

3.  First Steps

The third factor in the formula for change is taking the first steps toward change. Many people never take these first steps, because they either lack the courage, or they lack the knowledge of what the first steps will be. The Soapbox Franchise Group has more than a decade of experience in the corporate fashion industry and can help you with the knowledge, and a proven model for success.

4. Resistance

Resistance to change can be internal (fear, anxiety, insecurity, discomfort) or external (family, friends, authoritative figures). It is very important to have an honest look at the resistance factors in your life and identify them. Ask yourself if these factors will still be a factor in 10 years from now. And ask yourself if you can afford to stay where you are.

At Soapbox Group we know that change is hard, but we love to walk the path of change with each one of our franchisees and see them grow into the careers they envisioned.

For more information about the franchise opportunities available with Soapbox, phone Mias on 082 992 0024.


The SA Economy: Be part of the Solution

Be part of the solution in the South African Economy

With the budget speech just days away and the election coming up in May, many South Africans are worried about the state of the economy. A recurring theme seems to be that of job creation and most economists agree that economic growth and job creation goes hand in hand.

The SMME (small, medium and micro-enterprise) sector of the economy plays a vital role in the creation of jobs. The National Development Plan predicts that by 2030 SMMEs will generate 90% of the 11 million new jobs aimed for.

By becoming a franchisee and a small business owner, you can be part of the solution for the South African economy. Franchising is an industry that continues to grow in South Africa despite the tough economic climate the country finds itself in.

According to 2017 FASA research, South Africa has 845 franchise systems which together contributed R587 billion or 13.3% to the country’s overall GDP. This is testament to the huge impact franchising has on the national economy.

Franchising’s biggest contribution to the economy is job creation. Franchises employ some 343000 people, 20000 of which are employed by franchisors while the rest are employed by franchisees. Furthermore, franchising businesses are more likely to succeed than start-ups.  Two in three franchisors have been in business for more than ten years, and a further 17% for between six and ten years. This can be attributed to the fact that consumers trust franchise brands. Even through a recession, consumers still remain loyal to franchises. A franchise model allows peace of mind to the consumer of having a similar experience as they had at another location of that franchise.

You don’t have to start big to make a difference. If you’re looking to enter the economic sphere in a manner that yields satisfactory results without the huge risk, then franchising is your best bet. With a Soapbox franchise you can create jobs for two or three people and even more as your business grows. Measured against the staggering unemployment rate in South Africa, it may seem like a drop in the bucket, however it will make a huge difference in the lives of those two or three employees and their families.


3 Reasons why you should quit your job in 2019

quit your job


We can’t think of a better time than now for you to put your heart and soul into something you’ve always wanted to do. Whether you like it or not, your day job could be what’s standing in the way of you pursuing your dream of starting your very own business. Soapbox offers you the opportunity to become a successful franchisee, allowing you the freedom of running your own business without the high risks and challenges that come with a full-on start-up.

Quitting your job to start a franchise may seem daunting, but it’s pretty simple with Soapbox! Here are the 3 reasons why you should quit your job in 2019:

  1. You become the boss of your own time.

Being stuck in a 9-5 job is a wasteful way to be spending your time! Venturing into a business you are passionate about often gives you full autonomy of your time. Buying into a franchise such as Soapbox means you can decide what it is you want to do, when you want to do it and how you want to do it.

  1. You’ll never get rich from a job – A Soapbox franchise is your ticket to multiple streams of income.

Branching out into different streams of income requires that you have major capital. But not with Soapbox – we have affordable options available. Buying into our franchise is a great way to run a business that ultimately works for you at the end of the day. The great income you get from our franchises is exactly what you need to start your journey towards becoming a millionaire!

  1. You get to live your passion.

If you are passionate about running your own business but aren’t quite ready to build a start-up from scratch, then franchising is your best and most fulfilling option. The Soapbox Group offers franchises to people who are ready to pursue their passion in the business of branding and corporate gifting. You get to live your passion of running a business, with a little less risk and a whole lot more success!

Contact us and start living today!
Phone Mias on 082 992 0024 or email for more information.

The Humble Cup of Coffee has Infinite Branding Potential


Coffee Culture has taken the world by storm. It has spilled out from the streets and straight into the office environment. Companies have realized the importance of treating their clients and employees to a good cup of coffee.

There are endless benefits to promoting Coffee Culture in the office.

Not only does it boost creativity and productivity because of the caffeine fix it provides, but it also makes for a more laid-back and social environment during meetings.

Capitalizing on Coffee Culture in the office and using it as a tool to market and communicate brand messages can do wonders for your company. Because coffee is a universal drink loved by billions around the world, it makes for a great vessel to successful brand communication.

Why not give some of these branding tips a try:

  • Brand coffee mugs or flasks for employees to carry around, branded with a motivational quote to get them moving!
  • Use branded coffee mugs during meetings to show commitment.
  • Be on your client’s mind first thing in the morning! Gift them with a branded coffee flask with your company logo and a quirky phrase like “Rise and Shine Baby!

Furthermore, having brand messages placed on everyday office items such as coffee mugs makes for good internal communication. We often forget that our employees are first and foremost our brand ambassadors. They need to be fully knowledgeable on the brand so they can accurately portray it to customers.

At Soapbox, we have loads of fun, amusing and trendy coffee accessories, mugs, flasks and plungers. Get creative with personalized messages and your company logo. Who would have thought that something as simple as coffee could be just the tool you need to talk to your internal and external company stakeholders?

So, where is your Coffee Culture?

To see our wide range of coffee mugs, click here

4 Reasons Why Women Entrepreneurs Prefer to Become Franchisees

4 Reasons why women entrepreneurs prefer to become franchisees


In the last two decades the world of business has become increasingly open to women entrepreneurs. Yet, it is reported that under 40% of South Africa’s businesses are women-owned. Even though many South African women are more than qualified and competent to run their own businesses, the challenge of having to balance business and family responsibilities can seem very daunting.

In the spirit of Women’s Month, we thought we’d touch on why franchises is the preferred business ownership model for many female entrepreneurs and how franchise ownership can be the solution to the balance challenge.


1. Schedule flexibility

Unlike starting a business from scratch, many franchise businesses offer a semi-absentee model for owners, allowing them to work on their business rather than in their business. They get to experience the rewards and freedoms of small-business ownership while still having time to dedicate to motherhood, or whatever else they please.


2. Organised and predictable deliverables

Opting for a franchise business is less of a gamble than a brand-new start-up. The startling failure rate of new businesses makes it seem too risky to female entrepreneurs to start a new business. However, with a franchise the business model is predefined and so the outcomes are fairly predictable.


3. Support systems

Although business has become more accommodating to women, it is still a highly intimidating space. Siding with a franchise means you have access to all the support you could ever need for your business to soar. The Soapbox Group offers you mentorship, setup, marketing, management training, human resources and purchasing power.


4. Support from government

The South African government has frameworks in place that seek to equalise the playing field. There are various Government Development programmes for women entrepreneurs in South Africa that act as a springboard to business. These development programmes, combined with the preference given to Women Owned businesses in terms of BEE AND an almost foolproof business recipe provided by the franchisor, means that the female franchisee is set up for success.



Buying into the Soapbox Franchise makes running your own business a more pleasant experience, leaving you more likely to succeed. The branded corporate clothing and gifts industry is big business and show no signs of slowing down. All the more reason to side with us.

Click here if you are interested in receiving more information about becoming a Soapbox Group Franchisee.

You can also contact Mias at for more information about becoming a Soapbox Group Franchisee.